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20   SANTA ROSA COUNTY CHAMBER OF COMMERCE




















































         County Tourism                                                            County Tourist Devel-
                                                                                    The Santa Rosa

                                                                                   opment Office had a
                                                                                   record-breaking year in
                                                                                   2017 and plans to con-
                                                                                   tinue that trend to 2018
                                                                                   with many new projects.
                                                                                    In addition to its recent rebrand-
                                                                                   ing, which focuses on the relaxing side
                                                                                   of Santa Rosa County, its marketing
                                                                                   platforms include a new vacation guide, a
                                                                                   new website and many new brochures.
                                                                                    The office is now working on a spring
                                                                                   advertising campaign and its newest
                                                                                   hotel, the Springhill Suites on Navarre
                                                                                   Beach, is doing well.
                                                                                    Its north end accommodations, like
                                                                                   Katie’s Kaboose at Adventures Unlimited
                                                                                   or the luxury treehouse and glamping at
                                                                                   Coldwater Gardens, are building a lot of
                                                                                   interest with millennials.
                                                                                    "By promoting our local businesses,
                                                                                   restaurants, accommodations and unique
                                                                                   nature, we’ve helped Santa Rosa County
                                                                                   carve out a niche as a tranquil, afford-
                                                                                   able and fun Florida travel destination," a
                                                                                   spokesperson says. 
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