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include a distillery at the site. drive to sand creek than a 90-minute drive to lynchburg. sand
even while it is being distilled elsewhere, the whiskey will creek is also convenient to bell buckle, which has a thriving
undergo its final filtering step at the sand creek location once tourism trade due to its craft and antique merchants and special
that facility is ready. events like the webb school Art & craft festival and the rc
one damaged horse barn will be restored and converted into cola/moon pie festival.
the “nearest green history walk,” a museum along one wall of Allen pitner of shelbyville-bedford county chamber of
the barn with an interactive display about green and the history commerce said that if the development unfolds as planned, it
of whiskey-making. the nearest green foundation has published should be a boon to local tourism promotion.
a 50th anniversary re-release of the 1967 book “jack Daniel’s “I think that kind of fits in the theme,” said pitner. “It will
legacy,” by ben A. green, because it includes information about only enhance our tourism.”
nearest green. uncle nearest whiskey had purchased the historic Dan call
opposite the history walk will be a wall of display-only farm in lynchburg, where nearest green taught jack Daniel and
barrels, which the company plans to have visiting celebrities and where Daniel distilled whiskey until 1881. some assumed the
vIps sign. company would locate there.
the horse sales arena will still be available for horse auctions, “but if you’ve ever been to lynchburg, you know it’s jack
but will also be upgraded to serve as an intimate concert venue, Daniel country. they’ve spent more than a century and a lot
said weaver. part of the plan is to offer nashville stars a chance to of marketing dollars putting lynchburg on the map,” said kate
have small, fan-only concerts or chances to try out new material. jerkens, vice president of sales and marketing for uncle nearest
for these concerts, she said, phones and other recording devices whiskey.
will be checked at the door. “we decided to build outside of lynchburg for a few reasons.
weaver said the inspiration for the concert venue was a one was our enormous respect for jack Daniel, making sure we
residency that garth brooks had at a las vegas casino. Instead of always reciprocate the respect he paid to nearest and nearest’s
brooks’ normal, splashy concert presentation, he performed in a children. Another was the opportunity to broaden regional
more intimate setting with a scaled-back band. economic benefits through the creation of new and exciting
the project will also include a gift shop and a tasting room. opportunities in the neighboring community of shelbyville, as
weaver said she’s in talks with her favorite barbecue restaurant the tennessee whiskey market and tourist activity expand.”
about opening a location on-site. A fire station will be built on the property and will be available
weaver expects that there will be visitors from between to serve the area. H
murfreesboro and nashville who would rather make a 45-minute
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