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include a distillery at the site.                   drive to sand creek than a 90-minute drive to lynchburg. sand
                 even while it is being distilled elsewhere, the whiskey will  creek is also convenient to  bell  buckle, which has a thriving
              undergo its final filtering step at the sand creek location once  tourism trade due to its craft and antique merchants and special
              that facility is ready.                             events like the webb school Art & craft festival and the rc
                 one damaged horse barn will be restored and converted into  cola/moon pie festival.
              the “nearest green history walk,” a museum along one wall of   Allen  pitner  of  shelbyville-bedford  county  chamber  of
              the barn with an interactive display about green and the history  commerce said that if the development unfolds as planned, it
              of whiskey-making. the nearest green foundation has published  should be a boon to local tourism promotion.
              a 50th anniversary re-release of the 1967 book “jack Daniel’s   “I think that kind of fits in the theme,” said pitner. “It will
              legacy,” by ben A. green, because it includes information about  only enhance our tourism.”
              nearest green.                                         uncle nearest whiskey had purchased the historic Dan call
                 opposite the  history  walk will be  a  wall  of  display-only  farm in lynchburg, where nearest green taught jack Daniel and
              barrels, which the company plans to have visiting celebrities and  where Daniel distilled whiskey until 1881. some assumed the
              vIps sign.                                          company would locate there.
                 the horse sales arena will still be available for horse auctions,   “but if you’ve ever been to lynchburg, you know it’s jack
              but will also be upgraded to serve as an intimate concert venue,  Daniel  country.  they’ve  spent more  than  a  century  and a  lot
              said weaver. part of the plan is to offer nashville stars a chance to  of marketing dollars putting lynchburg on the map,” said kate
              have small, fan-only concerts or chances to try out new material.  jerkens, vice president of sales and marketing for uncle nearest
              for these concerts, she said, phones and other recording devices  whiskey.
              will be checked at the door.                           “we decided to build outside of lynchburg for a few reasons.
                 weaver  said  the  inspiration  for  the  concert  venue  was  a  one was our enormous respect for jack Daniel, making sure we
              residency that garth brooks had at a las vegas casino. Instead of  always reciprocate the respect he paid to nearest and nearest’s
              brooks’ normal, splashy concert presentation, he performed in a  children. Another was the opportunity to broaden regional
              more intimate setting with a scaled-back band.      economic  benefits through  the creation of new and exciting
                 the project will also include a gift shop and a tasting room.  opportunities in the neighboring community of shelbyville, as
              weaver said she’s in talks with her favorite barbecue restaurant  the tennessee whiskey market and tourist activity expand.”
              about opening a location on-site.                      A fire station will be built on the property and will be available
                 weaver expects that there will be visitors from between  to serve the area. H
              murfreesboro and nashville who would rather make a 45-minute












































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