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FOR IMMEDIATE RELEASE

YANCEY BROS. CO. EMBARKS ON
FIFTH GENERATION OF FAMILY LEADERSHIP

ATLANTA, GA, January representing CAT in Georgia. We look forward to
1, 2019 – Yancey Bros. serving our customers in Georgia for many decades.”
Co., the Nation’s oldest Googe added, “I am humbled and grateful for
Caterpillar dealer, the opportunity that Jim, my fellow shareholders,
announced today that Caterpillar, our employees, and our customers have
Trey Googe has ac- given me to lead this great company. I look forward
quired majority own- to many years of pursuing our vision of being a
ership of the Company Trusted Partner to our customers; maintaining a
and will succeed Jim Stephenson as Chief Executive Committed Team of Yancey employees; and achiev-
Officer. Googe has been a shareholder of Yancey ing Market Leadership across our business lines.”
Bros. since joining in 2007 and most recently served
as President and Chief Operating Officer. In 2015, Googe is a Georgia native and grew up in Tifton. He is a
Caterpillar appointed Googe to serve with Stephenson graduate of Tift County High School and The University
as Dealer Principal. Googe is the fifth member of the of Georgia. He and his wife, Lesee, live in Atlanta with
Yancey family to serve in that capacity. Stephenson their three children, Jack, Elizabeth and Susan.
will remain a Yancey shareholder and continue as the
Company’s Chairman.
About Yancey Bros. Co.
Commenting upon the transition, Stephenson noted
that, “Trey’s acquisition of majority ownership of Headquartered in Austell, GA, Yancey Bros. Co. is
Yancey Bros. marks the completion of a succession recognized as the nation’s oldest Caterpillar dealer,
plan which we launched over a decade ago. At that celebrating its Centennial anniversary in 2014. In
time, our goal was to continue our family’s stewardship December 2018, Yancey Bros. celebrated its 100th
of the Company by insuring we had a qualified and year as a Caterpillar dealer. Family owned and oper-
capable successor to take the helm from me. For the ated for 104 years, Yancey offers Caterpillar and Blue
past several years, Trey and I have run the business Bird products, parts and service across the state of
together, with him assuming more of the operational Georgia. Our team of committed employees strives
responsibilities. We are delighted that Caterpillar to deliver unmatched customer service through 25
has placed its confidence in Trey, our family and our facilities in 19 Georgia communities.
entire leadership team as we enter our second century

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Vol 30 Issue 1 2018 • SWPA Out of the Woods • swpa.ag • 21